Creative Factory

Static, GIF and video creative at volume, under templates and guard rails, with RBI checkpoints at three stages.

Vertical: ATL · Status: ⬜ Planned Back to ATL · workflows index

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Trigger

From an approved draft or script - or, at page 4 volumes, from a topic queue directly.

Flow

Discovery -> Content -> [RBI] -> Creation -> [RBI]
                                              |
                                    Approval <- Vernac
                                        |
                                      [RBI]

What page 4 specifies

1) ATL -> Creative -> 15000 -> Static | GIF | Video
Creative (own)
  -> Template + UGC  -> under guidelines
  -> Diff Approaches -> Diff Themes
  -> Localization + Topicality
  -> FACTORY

The 15 000 figure is the point. At that volume creative cannot be briefed individually - it has to be templated, generated, and machine-checked against guard rails.

Named partner tools: Zocket, Righton, Adobe Firefly, Canva.

Agents involved

Visual Agent (proposed) for generation and guard-rail QC - Localization Agent (proposed) for the vernac fan-out - Compliance Agent at each RBI checkpoint.

Blocked on

An image model, an asset store and a template library - three new pieces, the largest infrastructure lift in the ATL set.

Also unresolved: the three RBI checkpoints do not exist. Today there is one compliance gate, at the end, on blogs only.

Roadmap source

Page 4 - Creative (own) and FACTORY; deliverable ① on page 5 — see roadmap_ref_extracted.md.