Rechurn

Customers lapsed beyond 24 months - treated closer to acquisition than to retention.

Vertical: Program · Status: ⬜ Planned Back to Program · workflows index

Who it targets

A2 inactive base, over 24 months. The whiteboard keeps them in retention, but operationally the relationship has ended.

Trigger

Promotion out of Closure at 24 months. No upper bound is defined on the roadmap.

Flow

select inactive >24m
        |
consent re-confirmation             <- the gate that matters here
        |
treat as cold: full value proposition, not a reminder
        |
generate message                    [Creative Agent]
        |
compliance review                   [Compliance Agent]
        |
dispatch, low frequency             [A5 dispatcher]

Data it needs

Needs	Have
Original relationship record	⬜
Consent still valid at this age	⬜
Suppression against current active base	⬜

Agents involved

Creative Agent - Compliance Agent.

Blocked on

CRM integration and the BTL channel layer - neither started.

Additionally: consent at this age is the real blocker, not the channel.

Roadmap source

Page 2 - A2 Inactive -> Rechurn -> >24m — see roadmap_ref_extracted.md.

Design notes

Consent obtained three years ago may not be valid to message against today. This needs a legal answer before the workflow is designed, not after.
Expect the lowest response rate of any Program workflow. Size the effort accordingly - this is the bucket most likely to fail a cost-per-response test.